Topical authority means owning a subject area end to end, one cluster at a time. For B2B SaaS:
- 1
Pick a pillar topic aligned with your ICP's jobs-to-be-done
- 2
Map supporting keywords with search volume and difficulty
- 3
Identify gaps vs competitors and your existing site
- 4
Publish pillar + supporting sequence with internal links
- 5
Measure rankings and AI citations
goals.ac Topical Map shows cluster coverage, quick-win keywords, and recommended next articles, tied to your content calendar and Autopilot queue.