Some AI SEO tools promise hundreds of backlinks per month through exchange networks. That approach carries real risks:
- Google may treat reciprocal link schemes as manipulative
- Links from unrelated sites dilute topical relevance
- You don't control anchor text or context
Internal linking is the white-hat alternative: connect pillar pages to supporting articles with contextual anchors, fix orphan pages, and complete topical clusters. goals.ac Internal Link Hub (Beta) maps your site graph and suggests links per draft, building authority you own.