Generative Engine Optimization (GEO) is the practice of structuring your website and content so AI systems can retrieve, understand, and cite it when users ask questions.
Unlike traditional SEO, GEO focuses on:
- Structured data: Schema.org JSON-LD, FAQ blocks, clear headings
- Citation-friendly content: authoritative sources, statistics, expert framing
- Technical signals: llms.txt, clean metadata, crawlable HTML
- Topical depth: pillar pages and supporting clusters AI expects from experts
goals.ac bakes GEO into every draft: schema-ready metadata, FAQ sections, and a free audit to find gaps on your existing site.